Then, Now, Always is a reminder that remains constant and is a conversation that begins something that can never end. Then, Now, Always exists to whisper something deeper about our lives and reveal to our hearts and minds that we are not writing it on our own.  

Then, Now, Always is a promise that came from the book of Hebrews 13:8 that has the power to change anyone's heart like it did mine...


I never set off to start a company. I never thought about anything more than becoming a successful musician. I grew up believing there was something bigger than myself, and as time went on, I began to believe just more in myself. At a certain point, everything in my life stopped working out the way I wanted it to. My career as an artist painfully ended and so did my identity. Believing in just myself wasn’t enough anymore. Everything I found my identity in never fully let me live. And though my dreams were put to death, there was a reminder that came through a whisper.


On my last tour, I was walking downtown and saw a poster that I knew had to be the last album title. It was a picture of Jesus hanging on a cross with the words “Then, Now, Always". My heart gravitated. My soul set on fire. It first became an album title…the album title then became a symbol of the triangles…and that became the verse of my life.


I don’t know why it took growing up with faith just to lose it and then find it again through a whisper. I don’t understand why I have to keep losing things in order to find something greater. Why everything has, will, and continue to change in my life. I will never be able to explain why it takes so much pain to truly understand healing. And I still wrestle with the mystery of why we have to die to truly live.


Our Purpose

Then, Now, Always is a reminder that remains constant and is a conversation that begins something that can never end. Then, Now, Always exists to whisper something deeper about our life's story and reveal to our hearts and mind that we are not writing it on our own.  

Our Vision

To inspire someone to truly seek and begin to discover who they really are, who they have always been, and who they can really become.

You can go blind focusing on your past, or you can lose vision controlling your future. But you always have this moment, right now, to receive something greater.


To reach out, surrender and die to a self that you can no longer be.

The vision is seeing a generation finally give up to all the ways the world has taught us to live like gods. To understand that this kingdom is passing and a greater one is to come. To be risen to new life outside the walls of time and live for the next.


To move, live, and die for something greater than existing for our own power, glory, and success. To be able to remind others who they really are in the light of eternity and for someone’s heart to be radically transformed and live on purpose to go to anyone in true love and say “taste and see!”



That they would be captivated by your presence because it’s not just your heart anymore, it’s your Creator’s. Who brought you back from death. Who came for you and calls you back home.

If you could confidently live in this freedom,

fear would have no place,

love would conquer death,

and your life would be found. 


Our Story

Your mind, your heart, your feelings, your friends, your family. Everything is going to change in this life and the one thing that's gonna stay the same is that God's love for you is not going to change. God's love is there Yesterday, Today, and Forever and that's what Then, Now, Always represents. 

I had to learn the hardest lessons of my life as the band wasn’t making it...and putting in all my passion, putting in all my time, all my energy, and starting to realize that this was the first lesson I was going to learn about loss in my life, and giving something up that needed to possibly be broken down.

Being on tour and realizing that the name Then, Now, Always, when I saw it on a poster, and Jesus was hanging on a cross, and said... “Jesus Then, Now, Always”

...that was the start to this thing that first became an album title...the album title then became a symbol of the triangles... and that became a life verse in my own life. 

When we learn those lessons in life, when we learn loss, and we learn about giving something up, and we learn about letting something go, something happens in our hearts and something really kinda triggers in our souls that gives us a sense of freedom that we didn't even know was possible. 

That's really kind of the start of this Then, Now, Always thing. Because, if i think about someone that buys a necklace from us or someone that buys a t-shirt and it says something on it, it's an opportunity that opens up where we're just talking about real things again…we're talking about our faith. Our relationships that we’ve created are all we get to take away. 

We're meant for meaning, we're meant for community, we're meant for impacting each others lives, we're meant to have people impact our lives. We just need to be in those certain people's lives that need to have a chance to strike up the conversation about what life means to them and then just step out in faith knowing that we're not going to have all the answers. And what does that look like to trust the father that loves us perfectly if he has the answers for us, and we just have to step out in faith and believe that that's actually real? 


Troy Lano (Founder)